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Industry Leaders Team Up for Lasting Memories Consumer DVD
For Immediate Release April 18, 2006 Contact: Corinne Laboon 800/628-8439 ext. 5630 Matthews International Corporation teamed up with noted industry marketing professional Gary O’Sullivan to produce a DVD for counselors to show to families as an introduction to Lasting Memories™ memorials. The 90-second presentation also serves as a transition into the design process. “This brief video sets the tone for the memorial selection and design process emphasizing how true personalization can be achieved with the Lasting Memories™ memorials,” explained Lynn Illig, Matthews’ manager of marketing communications. To order a free copy of the Lasting Memories™ Family Introduction DVD, contact your Matthews Customer Service Representative at 1-888-838-8890.