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Matthews Adds Lasting Memories to Suggested Sales Letters
For Immediate Release Contact: December 27, 2005 Corinne Laboon 800-628-8439 ext. 5630 Matthews Adds Lasting Memories™ to Suggested Sales Letters Matthews International Corporation is offering an expanded CD of Suggested Sales Letters that includes Lasting Memories™ Montage memorials and Portraits. “Lasting Memories™ Montage memorials are being very well received by industry professionals and families who want to create truly personalized memorialization,” said Dave Jones, Matthews’ vice president of sales and marketing. “When Matthews introduces a new product, we provide our customers with a host of sales support materials to help them promote the products to the families they serve. These Suggested Sales Letters are ideal for direct-mail campaigns.” The latest version of Matthews’ Suggested Sales Letters CD includes 52 letters that address sales opportunities cemeterians face throughout the year. The letters can be used exactly as they are written, revised to fit each customers specific needs, or a new letter can be developed by combining ideas from several of the sample letters. Once customers select the letters they wish to use, they simply copy the Microsoft Word documents to their files. They can then personalize each letter and print it directly on their stationery using their printer. For a copy of Matthews’ new Suggested Sales Letters CD, contact your Customer Service Representative at 1-888-838-8890.